We all know brands from the past that have been successfully revived. Mini, Lego, Marvel, Old Spice.
A dormant brand can be like Swiss cheese. If it was good once, it becomes even better after hibernating for a few years in a dry, cool place. The spores of pleasant experiences with that brand, perhaps the memory of other times, turn into a noble mold. A flavor worth millions of euros is created, money that no longer needs to be spent on promoting a new brand.

„"In a recent survey, we found that Nokia smartphones are among the top five considered brands for purchase by smartphone buyers - and they aren't even available yet."”

Yes, Nokia smartphones BACK.

{Nokia melody}

Brief details:

• HMD has been granted the rights to make Nokia smartphones and tablets
• HMD is a Finnish startup
• HMD's CEO is Arto Nummela, who held senior positions at Nokia and is currently head of Microsoft's mobile devices division.
• the new devices will use the Android platform