If he were here this morning, Steve Jobs would be sweeping the floor with Apple managers in an infinite loop, in the center of the wonderful One Infinite Loop headquarters in Cupertino.
The reason? The new iPhone 7, which innovates by complicating.
So we have a new phone with a starting price of 645 USD (about 650 Euros in our country) with the following new features:
- IP67 protection, meaning it can withstand a cold shower. That's what Sony did 3 years ago, or the 200 Euro phone on a desk in the headquarters Coding – a Moto G3 submerged in mountain puddles (a model that Lenovo ruins with the new Moto G4 – no Corning Glass and weaker water protection, but that's another discussion)
- Cameras: nothing new. Huawei already has cameras [update] with software Leica on their P9 phone. Beat that, Apple.
- Flash in 4 colors: there is a scientific study in the optical physics textbook for middle school, from which we learn that white light contains all colors. Including the 4.
- The front camera is 7Mpx. Selfies will be a bit better, but then again, the race for megapixels on cameras started a few years ago, when there was already nothing left to put on a phone. Others have put even bigger selfie cameras.
- Same screen: same resolution, better color space, more intense colors, 125% sRGB which is USELESS, but the marketing sells. We bet they will be even more intense on the iPhone 8?
- More powerful processor: that's good, but what about the battery? Which is at the same level of almost a day of autonomy.
- Which brings us to the main innovation announced by Apple: they've ditched the headphone jack. You plug your headphones into the battery charging jack. If you're among the non-hipsters who still use headphone jacks, jeez, you can get back to normal using a sleek white adapter. But only when you're not charging your battery. That is, only during the first part of the day.
Apple is betting on the future of Bluetooth headphones, and maybe it will be, when the batteries last long enough that you don't have to charge them every day. Or it's a bet on a new, expensive product that acts as a status symbol - a winning card for Apple so far.
“"That's been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple."”
Photo source: AOL
LATER EDIT:
As expected, this article generated controversy. Even among us 🙂
Because we are open to any opinions, we also add the opposing opinions here:
- The new iPhone has 40% more CPU performance than the old A9 processor, and 50% more GPU performance.
- the two rear cameras make possible more powerful processing than a camera
- new home button (tactic engine API – programmatic access to the home button)
- design
Every team needs support. Which side are you on?
