…why Microsoft paid $26 billion for LinkedIn.
The largest acquisition in Microsoft's history was considered by many not just a mistake, but an extremely costly one.
At first glance, it seems so – LinkedIn has 433 million users, which, compared to Facebook's 1.59 billion active users, seems insignificant.
BUT, let's not compare apples to oranges – Facebook gathered under his umbrella quantifiable personal data in the area of B2C, while LinkedIn it is not only a strictly professional database, but also a database of companies. And when you combine the latter two, you can see exactly the trends that they will adhere to and what needs they will have. Logically, in this context, Microsoft is ready to come up with solutions B2B extremely targeted. And the start has already been given with AZURE – the cloud platform, Windows 10 – which obviously uses a large part of cloud services, Office 365 – which is an Azure application, Active Directory – which manages users and groups seemingly without much utility, but which, once connected to LinkedIn, will bring a benefit giant of interconnection.
And another argument with flashes of artificial intelligence: Blockchain.
Not bad at all!