{"id":10685,"date":"2020-11-26T16:41:19","date_gmt":"2020-11-26T14:41:19","guid":{"rendered":"https:\/\/kodingtech.com\/?p=10685"},"modified":"2020-11-26T16:41:19","modified_gmt":"2020-11-26T14:41:19","slug":"choose-your-microsoft-partner-carefully","status":"publish","type":"post","link":"https:\/\/kodingtech.com\/en\/alege-ti-cu-grija-partenerul-microsoft\/","title":{"rendered":"Choose your Microsoft partner carefully"},"content":{"rendered":"<p class=\"wp-block-paragraph\">We love technology. We manage to pamper our clients and offer them the opportunity to remain competitive and relevant even in times of crisis. The culture we are proud of and which underpins KodingTech helps us to offer, naturally, the right price for the products we implement every time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technology is essential, and we have long understood this. From remote collaboration to security, we ensure that every client has the\u00a0<strong>#workfromhome<\/strong>, the tools needed, not just to survive, but to take a step forward. We grow with you!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Context<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to licenses, in this case Microsoft licenses, the internet has become a place where, with the help of aggressive marketing, things have gone a little too far. At the risk of provoking contradictory discussions, yes, there is such a thing as &quot;too far&quot;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a simple Google search, dozens of paid ads promise the best price:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kodingtech.com\/wp-content\/uploads\/image.png\" alt=\"\" class=\"wp-image-10686\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The questions that arise are simple. Is low price the most important aspect when purchasing licenses? Should we make choices based on more than price? Is morality important in these types of decisions, or should everything be viewed as an equation whose outcome must be favorable in terms of costs, without a clear picture in the medium and long term?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#039;s been five years since I&#039;ve been interacting with the Microsoft ecosystem. I started as a vendor representative, moved into distribution, and now I&#039;m an integrator. It hasn&#039;t been long enough to consider myself a veteran, but it&#039;s been long enough to have been part of the transition to the Cloud subscription model and witnessed a complete transformation of the business model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, I have understood the importance of the integrator. I have understood what added value means and who can provide it. I have understood that anyone can sell transactionally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do we choose the right partner?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft products are sold through the following channels:<strong>\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/strong><\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#00a79d\"><strong>Microsoft&gt;Distributor (Indirect Provider)&gt;Indirect Reseller<\/strong><\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#00a79d\"><strong>Microsoft&gt;Direct Reseller<\/strong><\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#00a79d\"><strong>Microsoft Store<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#039;s it! Any company that is not listed above and that sells Microsoft products cannot guarantee the authenticity of the products they list. The analogy is simple. Do you buy the car from the dealership or from the guy on OLX who promises you &quot;real km&quot;?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Partner authorized and certified by Microsoft has a profile created on the official website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Any respectable partner that delivers services has one or more case studies, &quot;success stories&quot; with successful implementations -&gt; <a href=\"https:\/\/customers.microsoft.com\/en-gb\/story\/775391-key-way-group-banking-azure-microsoft365-romania\" target=\"_blank\" rel=\"noopener\">https:\/\/customers.microsoft.com\/en-gb\/story\/775391-key-way-group-banking-azure-microsoft365-romania<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Microsoft partner knows what he sells, proving it through the skills he has acquired through performance and exams (not easy at all):<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kodingtech.com\/wp-content\/uploads\/image-4.png\" alt=\"\" class=\"wp-image-10690\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kodingtech.com\/wp-content\/uploads\/image-5.png\" alt=\"\" class=\"wp-image-10691\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We showed how we can create a website from scratch in less than two hours during the event <a href=\"https:\/\/www.youtube.com\/watch?v=W-fL4sVMOeM&amp;t=2s\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Coding Connect 20<\/a>. Not every company that has a beautifully designed website is trustworthy. I&#039;m sure everyone knows this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, we constantly and free of charge provide relevant information, depending on the context, <a href=\"https:\/\/kodingtech.com\/en\/blogs\/2020\/cloud-solutions\/how-do-you-know-youre-ready-for-microsoft-teams\/\">to help Romanian businesses.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What should you pay attention to?<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The price of the products is too low.<\/strong>\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A price that is too low may mean that the origin of the licenses is questionable:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kodingtech.com\/wp-content\/uploads\/image-6.png\" alt=\"\" class=\"wp-image-10692\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Domain registered to an individual\/much too new.<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kodingtech.com\/wp-content\/uploads\/image-7.png\" alt=\"\" class=\"wp-image-10693\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Fake testimonials:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In this case, they didn&#039;t even bother to change the pictures of the placeholders or write grammatically correct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Site that sells Microsoft licenses:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kodingtech.com\/wp-content\/uploads\/image-8.png\" alt=\"\" class=\"wp-image-10694\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Template from the internet:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kodingtech.com\/wp-content\/uploads\/image-9.png\" alt=\"\" class=\"wp-image-10695\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0 <strong>Products sold<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Example: separate marketing of OEM licenses that can only be sold if they appear on the same invoice as the workstation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kodingtech.com\/wp-content\/uploads\/image-10.png\" alt=\"\" class=\"wp-image-10696\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">From a Microsoft licensing perspective, most of the time the invoice is not the only evidence needed to prove authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Full list <a href=\"https:\/\/b-lay.com\/software-compliance-review\/how-microsoft-defines-proof-of-entitlement\/\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong>\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These types of sites are not successful just because of their very low prices. They are successful because of a false illusion of fighting against the system that they offer to customers. All behind web pages that seem trustworthy and that justify the behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buy safely. Buy smart and support Romanian businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From Cotroceni, with love.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KodingTech<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Iubim tehnologia. Reusim sa ne rasfatam clientii si le oferim posibilitatea de a ramane competitivi si relevanti chiar si in vreme de criza. Cultura cu care ne mandrim si care sta la baza KodingTech\u00a0ne ajuta sa oferim de fiecare data, natural,\u00a0pretul corect pentru produsele pe care le implementam. Tehnologia este esentiala, iar noi am inteles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-10685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kodingtech","category-servicii-it"],"_links":{"self":[{"href":"https:\/\/kodingtech.com\/en\/wp-json\/wp\/v2\/posts\/10685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kodingtech.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kodingtech.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kodingtech.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kodingtech.com\/en\/wp-json\/wp\/v2\/comments?post=10685"}],"version-history":[{"count":0,"href":"https:\/\/kodingtech.com\/en\/wp-json\/wp\/v2\/posts\/10685\/revisions"}],"wp:attachment":[{"href":"https:\/\/kodingtech.com\/en\/wp-json\/wp\/v2\/media?parent=10685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kodingtech.com\/en\/wp-json\/wp\/v2\/categories?post=10685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kodingtech.com\/en\/wp-json\/wp\/v2\/tags?post=10685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}